Luckily, there are already plenty of tested strategies that have helped fellow SMBs bolster their businesses, according to Selin Song, Google’s president of customer solutions. Through its ads ...

Two years after revamping its developer programs and pricing, X is expanding the closed beta of a pay-per-use plan for its API to more developers. The social network is accepting applications from ...

We’ve updated this guide with information on LinkedIn’s conversion lift testing. Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media ...

Google has released version 22 of the Google Ads API, this is a major release with dozens of updates. Updates include smart bidding exploration expansion, improvements to DemandGen, PMax campaigns, ...

On Wednesday, Meta began rolling out marketing API changes designed to improve ad performance by using its Advantage+ targeting tools to automate the allocation of a brand's ad placement across ...

WASHINGTON—Supreme Court justices voiced skepticism Tuesday that states can ban counseling that aims to change a young patient’s sexual orientation or gender identity. The case comes from Colorado, ...

Big brother will be watching closer than ever and will be using AI technology to not only tailor your feeds but also pinpoint what you would want to buy. Meta announced it will be using AI to ...

Meta will start scraping conversations with AI chatbots to gather data for the purpose of ad targeting. The company says this data will be used to "personalize the content and ads" that people see ...

Meta will be hyper-targeting ads for users in most countries by the end of the year, with no opting out. Enjoy talking to Meta’s AI chatbot? Expect some very specific advertisements: The social media ...

Sept 26 (Reuters) - Meta Platforms (META.O), opens new tab said on Friday it would offer an ad-free subscription option to Facebook and Instagram users in the United Kingdom in the coming weeks. The ...

This event is now available on-demand. If you have previously registered for this event please click here and login using the email that you used to register. Growth has never been more challenging ...