CMO Joon Silverstein explained how “Explore Your Story” demonstrates the luxury brand’s embrace of social-first marketing during a Marketing Dive event.

From sportswear to cosmetics, brands love telling women they are strong and empowered. But women can spot inauthentic, performative messaging a mile away. New research by Macquarie University Ph.D.

How did a 150-year-old brand go viral? Explore the Heinz Mustard campaign that teamed up with hip-hop's biggest producer to win the internet.

When she was in college, Aliyah Marandiz began making sugaring paste—a traditional Middle Eastern hair removal product—in her dorm room. Then her ASMR videos ...

A step-by-step framework helping brands plan, execute, and manage promotional campaigns with greater consistency, ...

Zillow launched its “Someday Starts Today” campaign during the Grammy Awards, introducing a new brand strategy aimed at all stages of the home journey. The campaign includes national ads and a creator ...

Still images from the advertising campaign “College: Proud Sponsor of America at Its Best,” meant to improve public perceptions of higher education after a decade of declining confidence and a year of ...

Chick-fil-A is celebrating the 80-year anniversary of when founder S. Truett Cathy opened his first restaurant. The chicken chain is marking the occasion with a year-long campaign that will be its ...

Thinking about how to get your brand noticed? Public relations campaigns are a big deal, and seeing what others have done can really spark some ideas. We’re going to look at some public relations ...

Social media campaigns can be unpredictable. Some resonate immediately, while others struggle to gain traction. In most cases, the difference comes down to strategy. This guide explores the ...