Six-plus years ago, social media marketing was simple. You posted your content, and if your audience were online at that time or a few hours later, they would see the post. The social media world was ...

Anyone who regularly engages on social media (i.e. almost everybody) knows that algorithms have an inordinate amount of control over their emotional well-being. These heavily shrouded systems of 1’s ...

Facebook is updating the News Feed ranking algorithm to incorporate data from surveys about who you say are your closest friends and which links you find most worthwhile. Today Facebook announced it’s ...