3D digital avatars are redefining human interaction. Here’s what it means for brands

3D digital avatars are changing the equation. With real-time animation tools and AI modeling, brands can create content that ...

How on earth do you find lasting, meaningful success with a live-service game? Developers answer the "billion dollar question"

"If you're going to go and create a live-service game competing with these other games, I think you're going to have to spend ...
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Leatherman’s Smart Under-the-Radar Move Could Be a Game Changer for EDC Enthusiasts

The news arrived in a pretty understated, innocuous fashion, not from a brand rep but rather a subscriber email blast. “Leatherman Exchange: Pass It On” “Got a well-traveled Leatherman ready for its ...

Terrible adverts, live-service longreads, and a very important delay: catch up on all the big features, reviews and news on Eurogamer here

Hello and a happy new week to you all! If you don't know the drill already, this is the Weekly Digest, in which we ...