At e4m OOH Conference 2026, industry leaders explored how DOOH and pDOOH are evolving from visibility plays into accountable, ...

Netflix’s first quarter results were met with a significant negative market reaction, as the company’s profit fell short of ...

With Earth Day putting sustainability claims under the microscope, one major blind spot remains: media waste and how deeply ...

We cover the latest event held by AdTech Connect, an industry initiative created with the goal of informing and creating ...

The digital ad industry is already deep into the AI era but scrambling to catch up with the consequences. The Drum was on the ...

A sweeping plan to build 21 gigawatts of solar plus batteries on 136,000 acres could be a lifeline for Central Valley farmers ...

A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!

Dentsu, Omnicom Media Group, WPP, Disney, Magnite, PubMatic, Hearst, News Corp, Yahoo, Amazon Ads, The Trade Desk, Raptive, ...

Three years after the client-side began benchmarking programmatic transparency, the IAB Tech Lab is jumping in with a new ...

The marketing teams behind political campaigns don’t think in terms of ‘linear vs. digital’ or ‘CTV vs. display.’ They think ...

Stingray Advertising has hired Colin Francis away from Google to serve as the company's newest Programmatic Sales Specialist.

ChatGPT has begun serving ads to non-logged in users, expanding available inventory and brands' targeting options. But ...