When a scorecard reflects outcomes leadership cares about, teams move from opinions to actions that reduce cost, improve ...

Executives don’t want prettier decks; they want learning velocity and proof that marketing compounds week after week.

This is the halo effect in action: one marketing channel driving results in multiple distribution channels. These effects ...

ESPN Analytics created revolutionary metrics to measure performance in the trenches -- in both the run and pass game -- using player tracking data from NFL Next Gen Stats. Our pass rush win rate ...