The gap between being able to measure incrementality and being able to use it is larger than you think, says Colin Lewis.

Learn how to create your first Power BI app in just 5 minutes. Simplify data sharing, customize permissions, and secure ...

The enterprises that run our economy deploy business intelligence tools to put the power of analytics into the hands of ...

One of the most respected introductory Azure data certifications is the DP-900 Microsoft Certified Azure Data Fundamentals. So how do you pass the DP-900 certification? You practice by using DP-900 ...

The successful partnership between business architecture and product management can help move an AI strategy from ...

In other words, we can use AI as a simulated audience: a stand-in that reacts to a data story as if it were a specific type ...

For the better part of a decade, enterprises have been racing to build bigger models and gather more data, believing scale alone would unlock artificial intelligence at full capacity. Yet despite ...

Qlik® announced the results of the inaugural BARC Benchmark, an independent study evaluating business intelligence ...