New APIs are reshaping digital advertising, but a new study finds that IP address matching is missing the mark.

Thanks to the much needed clarity from the anti-trust ruling, GOOG has been upgraded to FWD P/E non-GAAP valuations of 27.11x ...

Andresen brings two decades of advertising experience to OpenWeb. She previously served as President of USA TODAY National Sales, overseeing Gannett's national sales division across 250 sites. Before ...

Traffic-starved pubs are hopeful their audience data will fuel advertising’s automated future – if only they can wrest ...

Swivel's seller agent represents a new standard for sell-side orchestration. Built on agentic logic, it translates human intent into coordinated, continuous actions across the publisher's stack. Each ...

If Omnicom doesn't change, Sadoun says Publicis Groupe will start reporting gross revenue too, to enable accurate performance ...

Many media professionals are already using AI tools for writing and research, but they’re probably hitting a wall when it comes to audio and video files across their entire organization. While ...

Need to know what happened in crypto today? Here is the latest news on daily trends and events impacting Bitcoin price, blockchain, DeFi, NFTs, Web3 and crypto regulation. Today in crypto, a US Senate ...