Analysis of 1,500+ prompts shows most placements fire on first queries, while terms like 'best' and 'new' drive commercial ...

Review your ads in context, not isolation. Get practical tips to sharpen messaging, use AI wisely, and write PPC copy that ...

Officials and policymakers say direct-to-consumer drug advertising encourages patients to seek treatments they don’t need and raises heath care costs, but the true picture is more nuanced.

The backlash against Ring's Superbowl Ad and canceled Flock Safety partnership will not result in meaningful changes.

ChatGPT will clearly distinguish between ads and answers to user prompts on the AI platform, according to OpenAI.

Aging means “becoming a target” of the industry, one expert said. After decades of debate, politicians of all stripes are ...

Rare aviation cutaway display models, investment-grade Canadian petroliana, and vintage advertising thermometers ...

No, this column is not a sales pitch. And a disclaimer: since 1992, I have made the vast majority of my living selling print advertising.

WebFX reports that OpenAI plans to introduce ads in ChatGPT for U.S. free and Go-tier users, requiring a different marketing approach than Google Ads.

Now that Netflix has grown its ad-supported subscriber base and built out its programmatic tech by partnering with Amazon DSP ...