Analysis of 1,500+ prompts shows most placements fire on first queries, while terms like 'best' and 'new' drive commercial ...

Review your ads in context, not isolation. Get practical tips to sharpen messaging, use AI wisely, and write PPC copy that ...

Officials and policymakers say direct-to-consumer drug advertising encourages patients to seek treatments they don’t need and raises heath care costs, but the true picture is more nuanced.

The backlash against Ring's Superbowl Ad and canceled Flock Safety partnership will not result in meaningful changes.

Rare aviation cutaway display models, investment-grade Canadian petroliana, and vintage advertising thermometers ...

No, this column is not a sales pitch. And a disclaimer: since 1992, I have made the vast majority of my living selling print advertising.

Now that Netflix has grown its ad-supported subscriber base and built out its programmatic tech by partnering with Amazon DSP ...

Series headliner is followed by 4 additional days of antiquities and ancient art plus a separate March 10-11 auction of ...

It's rare to make it through an episode of your favorite show without seeing a commercial for a prescription drug that ...

90% of HVACR leads happen over the phone. Use tools like CallRail or Google’s own call forwarding to track which specific keyword generated which phone call. If you don't know that "furnace repair" is ...