Athletes who are exposed to subliminal visual cues when they are participating in endurance exercise will perform significantly better, a study has demonstrated. Subliminal visual cues are words, ...

Two recent studies on subliminal messages have found that subconscious visual cues can improve athletic performance and reduce negative age stereotypes of physical ability. The latest research shows ...

UCL (University College London) researchers have found the first physiological evidence that invisible subliminal images do attract the brain's attention on a subconscious level. The wider implication ...

Subliminal advertising conveys hidden messages of which viewers are not consciously aware. This ad strategy poses serious ethical issues, particularly because subliminal ads can manipulate consumer ...

Two recent studies have found that subliminal visual cues can improve athletic performance, as well as, physical functioning in older individuals by reducing stereotypes of aging and fatigue.