Iowa Attorney General Brenna Bird is suing online gaming company Roblox. Bird alleges the company failed to protect kids from things like sexual exploitation. Roblox has more than 80 million daily users, and most are under the age of 18.

Nearly 80 Roblox lawsuits centralized in a San Francisco MDL. Judges will test core claims about platform safety.

A key element of the lawsuit is Uthmeier’s office’s claim that Roblox “attracts vulnerable child users by design.” The court action details investigations by Uthmeier’s office that he claims uncovered intentional efforts to lure children into sexually charged circumstances.

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Roblox (RBLX) is a fast-growing gaming platform aiming for 10% of $180B market with popular games and investment in safety & AI.