NBA playoff ratings reportedly hit a 33-year high, but misleading comparisons involving new Nielsen metrics and broadcast ...

Playoff games on the league's broadcast partners are averaging 3.91 million viewers per game in the first round.

We are a week and a half into the NBA playoffs, and the league continues to see strong viewership numbers. Through 27 ...

The 2025-26 NBA regular season generated 170 million viewers for games on ABC/ESPN, Amazon Prime Video, NBC/Peacock and NBA ...

NBC Sports Averages 4.9 Million Viewers for 13 NBA Playoff Games on NBC and Peacock from April 19-28, the Most-Watched for ...

The 2026 NBA Playoffs are averaging 3.91 million viewers, the highest mark in 33 years, fueled by record-breaking games on ...

For all the rumors that the NBA's viewership numbers have struggled, the league just had strong returns on viewership and attedance.

The comparison is to games airing on other outlets because this is the first time in 24 years that NBC Sports is presenting ...

The NBA announced some impressive TV viewership numbers for the first 10 games of the league's postseason in 2026.

The NBA announced an 86% increase in viewership during the 2025-26 season. What were the biggest factors in the league's big win in year one of its new media deal?

Here's how the NBA metrics performed during the 2025-26 season for viewership, attendance, social engagement and more.