Google’s AI bidding can scale spend while eroding efficiency. Learn where to intervene to protect PPC performance.

Imad is a senior reporter covering Google and internet culture. Hailing from Texas, Imad started his journalism career in 2013 and has amassed bylines with The New York Times, The Washington Post, ...

Google’s algorithmic failures can have dreadful consequences, from directing racist search terms to the White House in Google Maps to labeling Black people as gorillas in Google Photos. This week, the ...

Google is updating its search algorithm to combat SEO spam, aiming to detect and filter out automated content more effectively alongside other adjustments. In response to user feedback about a decline ...

Google has released the December 2025 core update, its third of the year. The rollout began December 11 and may take up to three weeks.

Google has often said that if they shared the full details of how its search algorithms and ranking factors would work, it would lead to abuse and poorer quality results. It seems like most SEOs agree ...

I think everyone in our industry is surprised we have not had a confirmed Google search ranking update since April 2023. But you should expect Google to confirm a search ranking algorithm update ...

Google’s Willow quantum computer is delivering. “Today, we’re announcing research that shows—for the first time in ...

Google's algorithm mistakenly tagged an engineer from Switzerland as a notorious serial killer, The Sadist, which he shared the same name with. BERLIN, GERMANY - MARCH 03: In this photo illustration ...

This year had different stresses accompanying the Google algorithm updates, fewer pandemic stresses, and more recession-related stress. We had ten confirmed Google algorithm updates this year, the ...

A Fourth Circuit panel appeared at odds on the role of automated searches in criminal investigations, reflecting a larger ...