Pixalate’s research shows that the Bundle ID for ‘Paramount+’ (530168168) was No. 1 on Apple TV in November 2025, while ‘Hulu ...

For years, media buyers have been pushing connected TV publishers to share information about what shows – and even which apps – their ads are running against. But most programmers aren’t giving ground ...

The year-end frenzy of data, deals and digital divination about connected TV (CTV) has painted an outsized vision of how this internet-based delivery system is overhauling the video ecosystem.

CTV’s rapid growth has produced extraordinary opportunities, but it has also exposed gaps in cooperation. Bridging them ...

Do you know the viewership for a specific show when you placing that media buy on connected TV -- say, Paramount+, Disney+, or Peacock? Probably not. The connected TV (CTV) business does not offer up ...

And, if it is, what does the age of “TV 2.0” mean for advertisers? Harry Menear takes a look a the CTV streaming landscape, and the dangers of simply reinventing what went before... There’s a ...

The report reveals advertisers plan to boost CTV investments by 55%, with shoppable ads and retail data shaping the future of ...

As CTV advertising grows in popularity, advertisers are eagerly embracing the explosion in programming options and the growing programmatic market. This has led to many seeking data signals that will ...

If you’ve ever wondered why some ads stick in your mind long after they air, while others fade instantly, you’re not alone. In the fast-moving world of TV and Connected TV (CTV) advertising, brands ...

Gracenote said that Media buyers can use Content Connect in a range of ways to suit their workflows. They can either directly ...

NEW YORK--(BUSINESS WIRE)--As the 2024 presidential election heats up, leading programmatic media partner MiQ has unveiled new election TV data that exposes a significant frequency imbalance in ...