As AI chat starts to double as a shopping channel, the race is on to build an ad model that doesn’t undermine user trust.

Tim Berners-Lee, the inventor of the World Wide Web, has warned that large language models (LLMs) may replace humans in consuming the internet - suggesting that the ad model estimated by the IAB to ...

JioHotstar’s signal-led advertising partnership with Instamart is pushing OTT beyond awareness-led campaigns into measurable, ...

The star of a new ad for Guess in the latest issue of Vogue is a willowy, AI-generated model, whose synthetic status is only called out in a a fine-print caveat. Now that AI has hit the ads of fashion ...

An ad from UK fashion brand Next has been banned because the model’s pose, styling, and camera angle made it look like she was “unhealthily thin.” In its review, initiated by a single complaint last ...

In ExchangeWire's latest MadTech Sketch, following the news that Revolut is planning to monetise its transactional data through advertising, Ciarán O’Kane sheds light on their likely ad model, and how ...

Alphabet reported a record 350 million paid subscriptions in Q1 2026, driven by YouTube Premium, YouTube Music, and Google One, marking a shift from ad-heavy revenue toward a hybrid model. YouTube ...

Few technologies have merged into the everyday lives of people around the world as rapidly as artificial intelligence (AI) has in the past few years. It’s like we all just woke up one morning to find ...

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models! The rankings were determined through an analysis of consumer behavior, using big ...

The Basis 2026 Advertising Agency Report is an annual study of 200+ advertising professional respondents that reveals an ...

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models! The rankings were determined through an analysis of consumer behavior, using big ...