A Holiday gift for someone thoughtful in your life? Consider the New York Times Best-selling graphic novel Logicomix. It’s a beautiful story about the death of the 2,400-year-old dream of creating a ...

What is the Ad Hominem Fallacy? The ad hominem fallacy occurs when someone attacks the person making an argument rather than the argument itself. This fallacy diverts attention from the actual issue ...

The rhetorical tactic referred to as "poisoning the well" is an attempt to discredit rivals by presenting negative information about them before they have a chance to speak. It's a common tactic in ...

As a marketer, I can tell you that logical fallacies are used in advertising all the time. You find them in a variety of messages that bombard you daily. As a matter of fact, you’re probably so used ...

The "follow the money" argument is an intellectually lazy fallacy. However, if you really do think that money will change our minds, then write us a check. Glance through any sufficiently long ...

To persuade you, people often try to use logical fallacies (Credit: Javier Hirschfeld) When people are trying to persuade you, they sometimes reach for underhand tricks like the 'appeal to ignorance' ...

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), ...

3. Ad Hominem. When you attack a person rather than their assertions, you are committing an ad hominem fallacy. It should be noted, however, that personal attacks aren't necessarily ad hominem ...