Candy companies want to get Americans back into chewing gum, a once popular trend bucked by the COVID pandemic and surging inflation, but one executive’s new epiphany hopes to change the game. Alyona ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. 5 Gum is evolving one of its signature bits of ...

How does it feel to chew 5 gum? Singer Yungblud knows, that's for sure! The "Tissues" artist, who performed last weekend at the Austin City Limits festival, partnered with Mars Wrigley’s 5 gum and ...

Candy companies want to know: What will make Americans start chewing gum again? Gum’s bubble burst during the COVID-19 pandemic, when masks and social distancing made bad breath less of a worry and ...

Razer is bringing back their Respawn brand of gamer food items in a new partnership, as they've teamed with Mars Wrigley for some new gum items. As you can see here, the two will work to add a new set ...