Today’s marketing teams juggle dozens of platforms — CRM, email, social media, analytics, personalization engines and more. Each system generates valuable customer and campaign data, yet too often ...

Semantics = theory of meaning, yet most define semantic search with a focus on intent. “Meaning” is not the same as “intention.” Learn more. Since 2013, Google has been gradually developing into a 100 ...

Snowflake and Salesforce initiated the Open Semantic Interchange project in collaboration with industry partners to solve the problem of the fragmentation of enterprise system data definitions. There ...

For simple user queries, a search engine can reliably find the correct content using keyword matching alone. A “red toaster” query pulls up all of the products with “toaster” in the title or ...

The increased use of language understanding in search engines has prioritized writing content that is organized by topics and subtopics and communicates the message in a way that lacks ambiguity.