OpenAI may be cosying up to ad tech vendors to get its ads business off the ground, but they’re already a means to an end – the real goal is for OpenAI to own the stack itself. The company is ...

The advertising industry is full of noise about AI making buy-side and sell-side processes more efficient. That framing is convenient, but it misses a broader point. Speed and effectiveness are easy ...

This week brought a number of alignment moves across the global ad and AI landscapes from new retail standards to strategic platform partnerships. In today’s MadTech Daily, we discuss ITV launching ...

In this MadTech Sketch, Ciaran O'Kane outlines fundamental changes across the ad tech stack, amounting to the unbundling of core elements across the supply chain. The dog days of Summer are over.

A trial many expected to fizzle has delivered a bombshell: Judge Leonie Brinkema ruled Google illegally monopolized digital advertising, setting up a remedies phase that could force major changes to ...

TAMPA, FLORIDA / ACCESS Newswire / October 29, 2025 / Specificity (OTCID:SPTY), the leader in precision digital marketing, today announced it has signed a Letter of Intent (LOI) with New Zealand-based ...