At IAB ALM, adtech insiders say that a glut of emerging protocols won't fix the challenges of agent-driven advertising - and could make adoption even harder.

Two years ago, it was so quiet on the M&A front that you could almost hear the tumbleweeds rolling through the conference rooms. But, over the past two years, the ad tech deal machine began whirring ...

To divest, or not to divest. During day two of the remedies phase of the Department of Justice (DOJ)’s ad tech antitrust trial, both sides underwent a grueling back-and-forth about whether a ...

New AI advertising service provider announces open access to all users, enabling AI integration with traditional advertising models to create modern creative pathways for advertisers, aimed at helping ...

LAS VEGAS—In the run-up to the 2026 Consumer Electronics Show (CES) in January where a variety of new digital ad technologies will be on display, NBCUniversal unveiled a suite of new technology and ...

Nigeria's social media advertising market is booming, fuelled by hyper-local targeting that leverages users’ movements and habits.

The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally ...

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads.