Target missed the mark on this new initiative. A new staff policy at Target, part of a program called 10-4, is forcing employees to engage with customers more, the retailer confirmed to USA Today.

Target is aiming to spread the holiday cheer—and boost sales—one smile at a time. The retail giant is rolling out the “10-4 program,” requiring employees to smile when within 10 feet of a customer, ...

Target’s corporate culture, once known for flexibility and collaboration, is starting to show cracks, with employees describing a workplace increasingly defined by uncertainty, poor communication and ...