Digital had 47% of the total ad spend while the online video ad spend increased to $28.2 billion according to MediaRadar When you purchase through links on our site, we may earn an affiliate ...
As AbbVie moved away from promotional spend on its aging megablockbuster Humira at the same time Sanofi and Regeneron stepped up their TV campaigns for Dupixent in 2021, you might be forgiven for ...
Researchers at the University of Sheffield have found that television advertisements significantly influenced betting ...
TV measurement company iSpot has released its 2022 TV Advertising Report, containing exclusive insights from currency initiatives with US TV Networks, findings from CTV verification studies and ...
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