A bombshell report from Bloomberg over the weekend boldly declared that "Apple has the wherewithal to launch its own search replacement for Google." And, as is typically the case in the Apple ...

Posts from this author will be added to your daily email digest and your homepage feed. is editor-at-large and Vergecast co-host with over a decade of experience covering consumer tech. Previously, at ...

For years, optimizing content meant focusing almost entirely on Google and other traditional engines. But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – ...