Every May 10th, fans of Sanrio's kawaii universe have one more reason to smile and celebrate: Chococat's birthday The 20% discount promotion is exclusively available on the official Sanrio website: ...

Sanrio announced seven new pieces of Chococat merchandise will show up in Japan. Everything will appear on July 18, 2025. It’s all only confirmed for one region right now. However, these will appear ...

The Hot Chocolate Chococat and Sugar Cookie Cinnamoroll plush at Build-a-Bear each feature different cosmetic changes to parts of the stuffed animals designed to resemble various Christmas and holiday ...

Rights include famed Hello Kitty & Friends™ and Hello Kitty Cafe™, as well as Sanrio characters including Hello Kitty®, Keroppi™, Chococat™, Badtz-Maru™, Little Twin Stars™, Tuxedosam™, Pompompurin™, ...

Beginning today, April 10 through May 25, fans can cast their votes for their favorite characters with a chance to win a trip to Japan for the rankings reveal. Sanrio® is thrilled to announce the 40th ...

Hello Kitty, Chococat, My Melody and Keroppi are heading for UC Irvine. There’s no word on classes they might take, but the popular characters will soon be for sale at a new Sanrio store debuting at ...