If you're in the market for luxury goods, then you must know that they generally don't come cheap. If that luxury good is a Rolex watch, then this realization hits harder in 2026 than ever. On January ...

Over the past few weeks, the resale price of Rolex's iconic "Pepsi" GMT Master II - named for its red and blue colourway – has shot through the roof amid speculation of its discontinuation. Now, ...

Rolex is set to increase its watch prices by seven percent on average for 2026, according to WatchPro. The Swiss luxury watchmaker increases prices every year, as do competitors Patek and Omega. The ...

This year’s Rolex news comes via WatchPro, which scooped the details on Rolex’s latest price increase via a leak of the brand’s 2026 U.S. Master Catalog, which sets the recommended retail prices for ...

If you’ve spent the past few years on “the list” for a Daytona or Submariner, you’d understand just how hard it is to purchase a stainless steel Rolex at an affordable price. Over the past decade or ...

This story originally appeared in About Time, Esquire's free weekly newsletter dedicated to the world of luxury watches. To get it sent to your inbox each Sunday at 8am, sign up here On 14 April, ...