By participating and by building cool stuff, ROBLOX members can earn specialty badges as well as ROBLOX dollars (“ROBUX”). In turn, they can shop the online catalog to purchase avatar clothing and ...

Sanrio has announced another new partnership today as they're teaming up with Roblox to bring Hello Kitty and friends to the game. The virtual "My Hello Kitty Cafe" is designed to bring together ...

Hello Kitty is the latest brand to make a debut on Roblox with a game designed for the platform’s 55 million daily active users. Sanrio is launching its first Hello Kitty Cafe game, based on the real ...