NEW YORK--(BUSINESS WIRE)--Proxima, a data intelligence software company that empowers marketing teams to scale customer acquisition profitably, today announced the launch of their unique DTC segments ...

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Don’t hate, integrate. That could be the programmatic motto. And it’s definitely true today. Because on Tuesday The Trade ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Programmatic advertising has ...

He noted that it wasn’t one DSP, but a programmatic-wide reduction plateau that normally jumps up before the holidays but didn’t materialize this year. Elsewhere, System1 CEO Michael Blend said an ...

Netflix has announced that it is expanding its global programmatic offering for its advertising business by partnering with Yahoo DSP. This will enable clients to buy Netflix advertising through Yahoo ...

Nexxen analysis: cheap, cash-generative AdTech, but flat FY25 revenue and weaker profitability keep it a Hold. See here for ...

Content discovery and recommendation platform Outbrain said it acquired Zemanta, a Slovenian-based firm with a native programmatic demand-side platform (DSP). The financial terms of the deal were not ...

Yahoo ConnectID integration — This will give advertisers more precise targeting and measurement capabilities in a privacy-centric way. Access to Roku’s scaled TV audiences — Yahoo DSP will be the ...

NEW YORK — The nation’s leading audio content creation and distribution company has become the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon. The ...

EL SEGUNDO, Calif., March 25, 2026 (GLOBE NEWSWIRE) -- Shirofune, Japan’s leading digital advertising automation platform, today announced its integration with Amazon DSP, a programmatic advertising ...