If programmatic media buying were a sport, media agencies would probably say they won their first Olympics medal this year. The vast majority (90%) of programmatic Olympics ad sales on Peacock are ...
The digital battlefield is heating up as election season looms. This year’s presidential and congressional races are unprecedented, potentially seeing the highest voter engagement or disengagement ...
B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The “2024 State Of B2B Advertising” — fielded by account-based marketing (ABM) ...
As media leaders guiding clients through a dynamic, fragmented, and increasingly expensive advertising landscape, we must confront a hard truth: too much of today's programmatic ad spend still fails ...
Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...
StackAdapt has launched what the company claims is a first of its kind integrated email and data hub that will bring martech and programmatic advertising under a single platform. StackAdapt co-founder ...
Proximic by Comscore's report reveals increased programmatic investment, CTV growth, and a shift towards privacy-focused strategies among advertisers. Proximic by Comscore has released its third ...
Prefer Newsweek on Google to see more of our trusted coverage when you search. At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known ...
In late April 2026, Magnite expanded the AI capabilities of its SpringServe video platform and advanced agent-based tools for ad buyers and sellers, while Hearst News chose Magnite as a preferred ...
In 2021, the programmatic ad spending budget for U.S. advertisers soared to an impressive $106 billion, reflecting a remarkable year-on-year growth of 41%. Forecasts from eMarketer anticipated a ...
Programmatic advertising is drifting away from open auctions and toward curated private marketplaces (PMPs). This spells opportunity for publishers – particularly those with loyal audiences and strong ...
When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...
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