AdExchanger, part of the Chief Marketer Network, is launching Programmatic AI, a new industry event debuting May 18–20, 2026, ...

PubMatic, an AI-powered ad tech company, today introduced PubMatic AgenticOS, an operating system designed to orchestrate autonomous, agent-to-agent advertising execution across premium digital ...

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

Let’s dig into the relative performance of MediaAlpha (NYSE:MAX) and its peers as we unravel the now-completed Q3 advertising ...

Cloud gaming platform PHȲND has appointed Magnite as its ad tech monetisation launch partner, bringing programmatic ...

WPP Media, Butler/Till, MiQ and others today announced they are working to launch PubMatic AgenticOS, an operating system designed to drive autonomous, agent-to-agent advertising across premium ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

What is true about programmatic advertising? The answer to that question depends on whether an ad buyer is willing to observe the market through the lens of radical transparency, says Tom Triscari, ...

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, today announced the launch of ...