“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Julia Amorim, CEO at MediaNet. The ...

Setting up a programmatic buying strategy is proving to be complex and often involves multiple parties, making it tough for brands to grasp all the activities running in the background. Singapore pay ...

The increasing maturity of the programmatic market has been a significant digital growth driver across the world. Nowhere is this truer than in Asia-Pacific. With global digital spend reaching half of ...

In this exclusive interview with ExchangeWire, Mitchell Greenway, director, partner services ANZ, OpenX, delves into the Australian programmatic industry and discusses market-level findings following ...

Scout Media is pulling together an A-team of digital talent in the wake of founder James Heckman’s repurchase of the business from Fox/News Corp. The new leadership, including Ross Levinsohn as ...

This increase in demand is due to Australian buyers continuing to value the precision, efficiency, and effectiveness of transactions that programmatic trading provides to DOOH, along with its ability ...