NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...

A fragmented system built on isolated metrics like BMI and A1C fails to capture the full picture of metabolic health and ...

The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement problem. (Sound familiar?) Retail media networks (RMNs) give brands that don’t have much ...

A decade ago, marketing leaders couldn't answer that question because they didn't have the data. Today, they have multi-touch ...