In our sport, no piece of gear is probably scrutinized, inquired about, second-guessed or glorified more than the lure. “What did you catch ‘em on?” and “What color?” might be two of the most ...

Minnesota (WCCO) — Named after his high school sweetheart and wife, Todd Bissett has combined his love for fishing with his love for lures — which he makes by hand in a small shop next to his house in ...

It's really true that a lure can make the difference between a good day on the water, or a bad day on the water. Does the ...

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That question is at the heart of a new product that manufacturers say could both revolutionize the $300 million artificial lure industry and reduce pollution from anglers. Birmingham-based FoodSource ...

There’s nothing like the jolt of adrenaline when that fishing line jerks tight from a big-mouth bass hammering a lure as the rod bends over. Bass are aggressive fish that fight hard and are widely ...

John Lauritsen is an Emmy award-winning reporter from Montevideo, Minn. He joined WCCO-TV in late-July of 2007. Two days after he started, the Interstate 35W bridge collapsed. Named after his high ...