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LEGO, SMART brick

LEGO’s ‘Smart Brick’ Gives Its Plastic Bricks the Power to See, Hear and Feel

LEGO just made its most ambitious showing ever at CES, the world’s largest consumer electronics trade show—an unusual venue for a toy giant, and a telling one.

· 19h · on MSN

Lego unveils new SMART brick at CES 2026. Here's where to purchase

PCMag on MSN · 1d

Lego's new smart brick can light up like a TIE fighter and whoosh like a lightsaber

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Lego unveils its most ambitious product in 50 years to fight screen addiction

Lego Group, the world’s largest toymaker, has launched a direct attack on screen time, unveiling a new interactive platform that aims to peel children from their phones and draw them back into physica...

· 1d

CES 2026: Biggest change to Lego in 50 years

· 22h

Lego unveils tech-filled Smart Bricks - to play experts' dismay

· 1d

Lego launches first smart brick with computer chip in Las Vegas, US

The Danish toy giant has created a brick containing a tiny computer chip, aiming to make play interactive without screens.

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Follow the Lego CES 2026 press conference live right here

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Lego reveals NEW type of brick we’ve never seen before & promises they’ll ‘bring your creations to life’

Inc

Lego to Replace Oil-Based Bricks by 2032

Toymaker Lego said it was on track to replace the fossil fuels used in making its signature bricks with more expensive renewable and recycled plastic by 2032 after signing deals with producers to secure long-term supply. Lego, which sells billions of ...

CNN

Lego drops plans to make bricks from recycled plastic bottles

Lego has abandoned plans to make its famous bricks from recycled plastic bottles, saying that the manufacturing process would be more polluting than the current production of oil-based bricks. Lego made the decision — first reported by the Financial ...

Forbes

New Bricks Hitting The Toy Aisles As Companies Compete With Lego

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. The Lego Group built itself into one of the largest toy companies in the world brick-by-brick. Now, two major U.S ...

The Washington Post

How Lego bricks went from five colors to nearly 200

Warning: This graphic requires JavaScript. Please enable JavaScript for the best experience. Since modern Lego bricks debuted in 1958, their color scheme has ...