EXCEPTING in those rare cases when the person who gives me a letter of introduction is rude enough to seal it, I make a regular practice of reading the letter before presenting it. The morality of ...

In today's world of instant electronic communication, the old-fashioned business letter often gets overlooked. A well-written sales pitch or introduction presented on your letterhead can stand out on ...

All business plans must include a personal greeting of some sort. Here are some suggestions of what you should say. Opinions expressed by Entrepreneur contributors are their own. Your business plan is ...

With a sea of social media and other digital marketing alternatives available for promoting your business, sometimes it still pays to go low tech. An "AdAge" article reports a well-crafted and ...