Until a few years ago, the dream of fully interactive TV seemed pretty much dead on digital platforms around the world, including Sky and Virgin Media in the UK. However, buoyed by the success of ...

This is the first time a local broadcast affiliate has made their content interactive over a cable platform: BackChannelMedia, an interactive television solution provider, and LG Electronic’s Triveni ...

Not long ago, watching TV meant slouching on the couch, remote in hand, flipping through channels. Audiences were glued to their TV set with little say in what they watched or when. Fast forward to ...

Interactive television is transforming the way online gambling is experienced. By offering real-time engagement, it enhances the user’s experience significantly. This integration marks a new era in ...

Engaging viewers with broadcast TV is more challenging than ever. Audiences are cutting the cord, spending more time with YouTube, CTV and streaming platforms. How can broadcasters not only retain ...

Once upon a time, TV was a passive experience. You turned it on, plopped down on the couch, and let the story unfold without lifting a finger. But then came shows like Black Mirror: Bandersnatch, ...

Nexstar Media Group is poised for growth with the adoption of ATSC 3.0, enhancing interactive TV, signal encryption, and data services. Significant investments in new stations, digital tools, and ...

People won’t be dialing up Amazon.com on their 19″ Panasonics anytime soon, according to CIO.com visitors who responded to a Quick Poll on interactive TV. When asked if the Internet/TV hybrid has a ...

Imagine Sean Payton holding up a Surface tablet instead of a cardboard playsheet on the sideline. Envision Peyton Manning sitting on the bench and dissecting the last series from a variety of camera ...

Has interactive television reached the tipping point? A report by a New York-based consultancy seems to suggest that it has. Even as the upfront has been going on for the past three weeks, BrightLine ...

Interactive TV coverage of the Olympic games has proved to be a massive success, the BBC has revealed. A record-breaking 6.1 million UK viewers have used the BBC's interactive service, which allows ...