Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. Suzanne is a content marketer, writer, and fact-checker. She holds a ...

A med tech case decided by the PTAB is helpful to inform patent strategy for AI enabled inventions across various disciplines and industries. Patent applicants should expect to see reliance by the ...

Leaders say they want innovation, yet reward speed and predictability. Learning from nature shows how curiosity and culture ...

The best examples I’ve seen of innovation in actions involve constructive conflict. When people think of innovation, they usually picture gadgets or maybe a miracle drug. Oftentimes, the greatest ...

Several competitions that focus on innovation in nonprofit financing and programs are accepting applications: • The Alliance for Global Good wants to encourage innovation in nonprofit financing to ...

The premise of our branding work is to provide a consistent, up-to-date look that more closely aligns with the University’s brand standards and use of the Block N logo. The identifier for Research & ...

Real-time collaboration between people and AI is emerging as a critical driver of faster, higher-quality business innovation.

Innovation often conjures images of grand projects and substantial budgets in today's fast-paced management world. However, the Indian Space Research Organisation (ISRO) provides a compelling case ...

While innovation is now one of those words that everyone uses, but doesn't fully understand, it is irrefutable that having innovation as a strategy is closely linked to accelerated growth and ...