HubSpot and industry experts are emphasizing the need for unified, first-party data as AI-driven marketing becomes mainstream in 2026. The shift from fragmented tracking to transparent, consent-based ...

HubSpot (NYSE:HUBS) has rolled out new AI powered tools in its Spring 2026 Spotlight. The release includes HubSpot AEO for marketers, upgrades to its Prospecting Agent and Customer Agent, and Smart ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)--HubSpot, the leading customer platform for scaling businesses, today announced it has signed an agreement to acquire Frame AI, an AI-powered conversation ...

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HubSpot, the Boston-based marketing software maker and CRM platform, announced today it’s acquiring the B2B data provider Clearbit to enhance its platform with third-party company data spanning ...

HubSpot has introduced its Answer Engine Optimization (AEO) tool to help businesses improve visibility in AI-driven platforms like ChatGPT and Gemini. The launch comes amid a broader shift in ...

First it was ChatGPT, now it's Claude - HubSpot continues to build integrations with leading Large Language Models (LLMs) to empower its customers to take advantage of AI capabilities. In June, ...