Forbes contributors publish independent expert analyses and insights. David Henkin helps organizations and individuals innovate and grow. Predictive analytics has evolved from a niche discipline into ...

Understanding Google Analytics 4 (GA4) isn’t optional – it’s essential for running high-performing PPC campaigns. The interface? Confusing. The modeling? New. The terminology? Often unclear. But ...

Police are using Predictive Analysis as a way to determine when and where future crimes may becommitted. Cindy Peterman, of the Ohio Bureau of Criminal Identification and Investigation, ...

Public safety and efficient urban planning remain pressing challenges in Nigeria. From congested cities to crime hotspots and disaster-prone areas caused mostly by floods, authorities often lack the ...

In today's data-driven world, businesses depend on the ability to transform raw data into meaningful insights. Business analytics is the process that enables organizations to make informed decisions, ...

In 1999, Bill Gates’s book Business @ the Speed of Thought predicted technology like the internet, email, and desktop business programs would transform industries. Gates argued that these tools should ...

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community. Predictive analytics is a method of data analysis used within ...