Consider the last time you wanted to purchase a messaging app for your organization. You may have explored industry-specific websites, read whitepapers, compared product features, evaluated pricing ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. With increasing talk about artificial intelligence (AI) in all corners of the business, ...

By Sharmila Ravi, SVP in Card Technology at Capital One When a customer taps “Make a Payment” in a mobile app, they expect ...

"Our collaboration with ActionIQ marks a significant milestone in customer data platform innovation," said David Skinner, Head of Strategic Alliances at Acxiom. "It enables us to expand on our mission ...

Customer engagement platforms (CEPs) and customer data platforms (CDPs) are sometimes confused. The confusion arises from the overlapping nature of their objectives, wherein data plays a critical role ...

The consumer retail landscape faces a fundamental disconnect worth trillions of dollars: when brands sell through third-party retailers, they lose the direct relationship with their end customers, ...