The Desk on MSN
DIRECTV expands out-of-home programmatic advertising
January 7, 2026 - The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.
Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...
JCDecaux Sweden, part of the global JCDecaux network, has announced the launch of its programmatic digital out-of-home (prDOOH) offering, solidifying Stockholm’s position as a premier programmatic ...
AFA Decaux has expanded the existing partnership with VIOOH – a leading premium global digital-out-of-home (DOOH) supply-side platform (SSP) which unlocks new opportunities, both locally and ...
Campaign Middle East on MSN
Industry snapshot: Smarter and greener OOH
BSA’s Toni Ibrahim shares how brands are blending static and digital OOH while keeping sustainability and creativity front of ...
Owen started the role this month, meaning details of his plans for the business remain under wraps for now. However, it stands to reason that Diageo will be looking to exert greater control over ...
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