How would you like to have a hobby that nets you $1 billion in yearly sales? Ask Apple, which recently announced that in 2013, it made $1 billion on Apple TV, a product that Cupertino has long ...

Apple TV was a hobby for years. Until it wasn't. Photo: Jim Merithew/Cult of Mac Apple just keeps trying to crack the lucrative nut known as your living room. From a gimmicky Macintosh TV in the 1990s ...

I'm a little confused.Remember back when Apple first introduced the Apple TV, and the company said that it was designed to be a hobby device? Well, in 2010, Apple co-founder Steve Jobs, after ...

With people itching to see an actual TV set from Apple, the company's CEO today took an opportunity to point out that sales are strong for its set-top box for TVs. Josh Lowensohn joined CNET in 2006 ...

Speaking at All Things Digital, Steve Jobs answered a question about the future of television by saying the problem with the lack of innovation in television was that there is no viable way to bring ...

It’s rare that Apple announces a product without slathering the object of that announcement with superlatives—Great! Fantastic! Awesome! Amazing! Yet the original Apple TV—after it became clear that ...

Jobs doesn't see Apple TV becoming another iPhone. Apple TV remains just a hobby, the Cupertino, Calif. company’s chief executive said in a Tuesday interview. The problem: the cable industry. Cable ...

For the past couple of years now, when talking about the Apple TV product, Apple likes to throw out the word “hobby.” It’s as if they’re ashamed of the device. And considering sales are anemic next to ...

Everyone needs a hobby—even Apple. And Apple executives have repeatedly referred to the company’s Apple TV product as a “hobby.” But beyond that moniker, there’s been precious little information about ...