If you’ve ever questioned why someone would pay a premium for jeans that are already ripped. then you’re seriously not going to like Gucci’s newest denim offering for men. The fashion house is ...

Add Yahoo as a preferred source to see more of our stories on Google. If you’ve ever questioned why someone would pay a premium for jeans that are already ripped, then you’re seriously not going to ...

Fashion house Gucci yesterday debuted its new denim “crafted from organic cotton and specifically treated for a stained-like, distressed effect.” The jeans look like they have grass stains and sell ...

Grass stains are now chic. Gucci is selling a pair of $1,200 jeans that appear to be pre-stained with grass, presumably for customers with deep pockets who want to pull off a down-to-earth look, ...