Media buyer GroupM said that it is making its Nexus Fusion retail media platform available to all clients of its EssenceMediacom, Mindshare and Wavemaker agencies. Fusion, which provides intelligence ...

If an agency spends $100 programmatically for its client, how much money actually ends up with the publisher? Agencies and marketers want to know – especially GroupM. As awareness of hidden fees ...

GroupM within the next month will publish findings of a one year analysis of various methods currently used by the ad industry for calculating the impact media has on carbon emission and plans for it ...

GroupM this morning announced what it describes as a "first-to-market" deal with consumer-purchase behavior data provider NCSolutions that will enable GroupM agencies and clients to plan, buy and ...

Peter Tortorici, one of the branded entertainment industry’s biggest champions, is rethinking his role at GroupM Entertainment, the content arm of media buying giant GroupM, Variety has learned. The ...

WPP’s media buying unit GroupM said Thursday that it merged media agencies MEC and Maxus to cut costs, since the two agencies have overlapping capabilities. The yet-to-be-named firm drives a billion ...

The New Year got off to a soaring start for Larry Silverstein at 3 World Trade Center. With the clock ticking down on the end of 2015, WPP-owned media agency giant GroupM completed a lease for a ...

GroupM has brought forward the timeline for which it expects artificial intelligence to power both the placement of advertising and the content it appears next to following a surge in investment in ...

GroupM is bringing together nearly 20 leading advertisers representing a collective $10 billion in ad spend to reduce carbon emissions from the global media supply chain, per a press release. Dubbed ...

NEW YORK—GroupM has launched the GroupM Ad Innovation Accelerator, a new working group that will work to enhance traditional advertising sports for streaming audiences. The effort is particularly ...

Global advertising spending in 2023 is expected to grow 5.9% for a total of $874.5 billion, a figure that excludes U.S. political advertising projections, according to the latest full-year forecast ...

Today marks the start of the first full week on the job for incoming GroupM global CEO Christian Juhl. I recently asked the new leader of the world’s largest media buying organization to let us know ...