At Google I/O in May, the company announced its intention to bring conversational shopping to AI Mode. According to Google, ...

The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.

Google is expanding ad placements into mobile image search, giving brands a new, visually engaging way to capture user ...

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads.

Google has begun testing ads inside its AI-powered Search mode and Gemini-powered experiences, signalling the next phase of how advertising could evolve in AI-driven interfaces ...

This week, we had a pretty big update touch down early on and it really continued throughout the whole week, I named it the ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

Google announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and ...

The latest Editor update introduces campaign-level negatives, search term reporting for Performance Max, and smarter ...

Alphabet's price-to-earnings ratio of 29.8 and forward P/E of 27.3 are exceptionally reasonable considering that Alphabet is ...

Despite the offer, the company said it still disagrees with the European Commission’s September decision and plans to appeal.