Odyssey’s Ai-Dual putters focus on more consistent roll and clearer aim, introducing a new insert design and the Half-Ball alignment option.

Equipment manufacturers constantly seek out new product feedback from consumers. If something is working, they want to know about it. Shortly after TaylorMade’s Tour Response Stripe was released in ...

Alignment technology on golf balls has made huge advances in recent years and now Titleist have introduced Soft AIM 360 on two of their offerings, the AVX and Tour Soft. AIM stands for Alignment ...

Specs: AVX is a low-flying, low-spinning premium ball with soft feel and added greenside control; Tour Soft offers soft feel with faster core tech and reformulated cover for all-around performance Who ...

What you need to know: In discussing the 2026 Wilson Staff Model golf ball line, the old saying “don’t judge a book by its cover” could hardly be more applicable. The new model looks the same and has ...