As Buffett noted, GEICO needed to continue attracting policyholders for the valuation to be justified. How did the company do on that measure? Well, GEICO had roughly 2 million auto policies in force ...
Relatively obscure until the 1990s, GEICO, a direct marketer of auto insurance, began to make its mark when it expanded beyond direct-mail solicitation and spent money on other media, especially ...
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