When a company rolls out a new product that carries slight differences from its existing product lines, it is part of a product line extension, according to Brand Marketing Blog. One object of a ...

Intangible assets are resources owned by a company that have value but no physical form. Common intangible assets within a company include patents, trademarks, goodwill and franchise licenses.

With all of the buzz about Social Media Marketing, I think too many companies overlook the importance of having a rock solid technical structure (SEO-wise). Sure, Social Media Marketing is important, ...

Troy Segal is an editor and writer. She has 20+ years of experience covering personal finance, wealth management, and business news. Erika Rasure is globally-recognized as a leading consumer economics ...

In addition to being one of the most fun words to say—and hardest to spell—in English, “onomatopoeia” probably calls to mind a whole bunch of silly, fun words. Onomatopoeia is the process of creating ...