"We congratulate HUMAN for receiving MRC accreditation for Viewability measurement,” said George Ivie, CEO at MRC. “ This accreditation reflects a rigorous evaluation process, demonstrating HUMAN’s ...

Ad Age reports that a report by analytics firm Integral Ad Science found a 20.9% decrease in both overall and programmatic ad fraud last quarter compared to the fourth quarter of 2015. "That's in ...

Leveraging its role as an ad “currency” provider, Nielsen this morning unveiled a new service that it claims will make digital video directly comparable to TV ratings. The new service, dubbed ...

Zefr today announced that it has been granted accreditation by the Media Rating Council (MRC) for independent third-party processing and reporting of YouTube viewability measurement via integration ...

DV extends and continues accreditations across key capabilities, giving advertisers greater confidence in measurement accuracy and transparency NEW YORK, April 23, 2026 (GLOBE NEWSWIRE)-- DoubleVerify ...

In the world of digital advertising, consumer attention is the currency—and to be frank most brands are bankrupt. For years, advertisers have obsessed over ad viewability and engagement rates to ...

Integral Ad Science (IAS), the media measurement and optimisation platform, has released the 20th edition of its Media Quality Report (MQR). Capturing insights from over 280 billion digital ...

In an earlier post, the author explained how the definition of viewability, a metric in online advertising, is changing and why it matters for digital news. Here, she explains how this is changing the ...

Zefr has been granted accreditation by the Media Rating Council (MRC) for independent third-party processing and reporting of YouTube viewability measurement via integration with Google’s Ads Data Hub ...

The digital health platform strengthens monetisation and drives revenue growth while preserving performance and user trust. PARIS, FR / ACCESS Newswire / April 22, 2026 / Opti Digital, the leading ...

DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, ...