YouTube is giving brands something they’ve been asking for. The question is whether getting it makes them want something it can’t yet provide. This week’s Future of TV Briefing looks at how ad tech ...

Publicis Groupe plans to invest another €300 million into AI efforts over the next three years while also putting a new AI platform front and center. As part of a major AI overhaul, Publicis has ...

Pinterest intends to buy tvScientific to turn its intent-rich audience data into a performance engine that extends beyond its own app and onto the connected TV screen — effectively using CTV to close ...

Earlier this month, Meta announced its Facebook Creator Fast Track, a program aimed at attracting more creators to the platform by offering guaranteed payouts depending on their follower size on ...

If this year’s Super Bowl commercials made one thing clear, it’s that companies are still trying to sell Americans on AI. As public sentiment wanes, however, brands are recalibrating how they position ...

This article is part of a new series in which Digiday challenges industry assumptions and explores why today’s long shots could be tomorrow’s inevitabilities. More from the series → The moment has ...

AI licensing has gone from niche to crowded fast: Meta, Microsoft and Amazon have entered the fray in the last six months, and publishers are now juggling a growing menu of deals — each with different ...

YouTube is releasing a Gemini-powered Creator Partnerships suite of tools designed to help brands more easily find the right creators to work with and automate parts of the process like matching and ...

Artificial intelligence has a trust problem and companies — particularly those like Amazon, Microsoft, OpenAI and others — are facing an uphill battle trying to solve it. Amazon made more deliberate ...

This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series → Ad tech has a new acronym, dubbed “AdCP,” and it’s one backed by some of the ...

As marketing agencies embed generative AI applications into their work, they’re adapting their pricing models to account for the cost of AI tokens. Generative AI prompts and responses don’t come for ...

The surge in AI content licensing marketplaces has created a new wave of opportunities for publishers — just not much money yet. “I think there’s a boom in companies who claim they will sell your ...